| Introduction to Globalisation ::: Globalisation and state music policy ::: The Majors and the Independents
::: Types of Market Entry ::: Links ::: |
The Majors and the Independent companies
The Majorsrefers to the main conglomerates functioning within the music industry. Conglomerates are corporations consisting of a number of different companies operating in diversified fields. The Major Record companies are:
The Majors have roughly 3/4 market share of most territories. This dominance has been built through long term processes of acquisition and merging. Characteristics of the Majors
Limitation of the Major business model By committing to only a few "trendy" artists, the Majors are vulnerable to shifts in consumer culture and trends.
In case of a changing market place, the Majors need to have new acts in sight. This can be reached through independent record labels.How Majors solve this problem through the independents![]()
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